in News

Wirral united against period poverty

Wirral’s Emergency Food Hub has teamed up with Feeding Birkenhead Supporting Wirral on its Pink Box campaign, which helps residents get essential menstrual protection during the Coronavirus pandemic.



Although period poverty is nothing new – people around the world have long struggled to afford sanitary products - Coronavirus emergency is making it even more difficult for some to get hold of these essential items.


The problem has been made worse as people have needed to isolate, shops and distribution have been disrupted, and financial hardship has increased.


Feeding Birkenhead Supporting Wirral launched the Pink Box Campaign in 2018 after research showed that some girls were missing out on school or college - and ultimately job opportunities - because they could not get hold of sanitary products.


Anna McLaughlin of the Pink Box Campaign, said:

“We started by placing pink boxes filled with donated products in local schools, which quickly expanded to include youth hubs, social supermarkets and doctor surgeries. Until recently women could access 110 pink boxes across Wirral, but as the pandemic spread, many of those distribution points have had to close. This resulted in a big increase in the number of women needing help.


“To make matters worse most of our 30 collection points, where people leave the donations that provide 99 per cent of everything we pass on, have also had to close. Thankfully, very generous help from organisations including ASDA and support from Magenta Living have allowed us to partner with the team at Wirral’s Emergency Food Hub, where requests are processed and the products despatched.


"Our friends at Tomorrow’s Women Wirral have also been doing a great job with their new Fe-Mail delivery service, which helps to get the items from the Hub to the women who need them.”


A Wirral Council spokesperson said: “The partnership between the Emergency Food Hub, the Pink Box Campaign and Tomorrow’s Women Wirral is another example of the incredible way local groups have come together over the past few weeks to meet a clear local need. By coordinating our efforts, the Emergency Food Hub has helped to deal with 60 referrals and distributed 550 packets of products to local women in the last week alone.”


Anyone who needs help to get sanitary products is urged to email [email protected] with a contact name and address, stating the number of people who need them.


People who need food support as well as sanitary products can apply online at, stating what are needed under ‘ancillary products’ on the online form.


If you need help but can’t get online please call the Wirral Council Coronavirus Helpline on 0151 666 5050.

Do you have a local story, event planned or special offer? Have you got a suggestion for something that you’d like us to check out? Please let us know!


Email: [email protected] or use our Contact Form